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a fragrance ritual
noumenon is a concept born out of the imagination of forceMAJEURE's team,
a creative agency based in Brooklyn, NY.
The first prototype, the Black Glass Edition, was released in 4 copies,
and done in collaboration with the partners of "Make a Mark"
Estal, Kurz and Avery.
The wooden boxes were manufactured by Norline.
The box inserts were manufactured in Knoll ecoform, by Knoll.
Our first fragrance, FORCEMAJEURE˚ Experiment 56, was created by The Society of Scent.
About
forceMAJEURE, a creative agency dedicated to luxury and lifestyle brands, specializes in brand creation, brand renovation, product design, and innovation.
forceMAJEURE offers a wide range of expertise, from strategy, visual and brand identity to product, packaging, brand content creation & brand experiences.
We are a collective of disruptive thinkers and shakers with a solid expertise in Scent and Fragrance. Our team and network is composed of Perfumers, Brand Builders and Creative visionaries.
The Society of Scent offers customized olfactory consultancies and brand development for international companies or entrepreneurial project.
Each fragrance is imagined with a non gender-specific esthetic and is designed to trigger a flow of sensory emotions for everyone.
The artistic and crafted process, the highest quality of ingredients and the time spent on necessary maturation and maceration are bound to deliver the ultimate Slow Scent experience.
MAKE A MARK is an exclusive design innovation project developed by three global industry leaders:
ESTAL, Avery Dennison and Leonhard KURZ.
They have invited some of the world’s top packaging design agencies to take part in creating an inspirational platform for the wine and spirits sector and beauty industry over the course of three years.
Malletier depuis 1961, l'Atelier NORLINE est spécialisé dans la fabrication de marmottes, mallettes et coffrets de présentation sur mesure.
Knoll Packaging, a leader in the deluxe packaging industry, has delivered innovative and creative packaging solutions to luxury global brands since 1984. Knoll provides premium packaging to the world's most prestigious brands, ensuring high quality, creativity, and precise reliability.